How to Create a Standout Listing | Business Guide
First impressions happen before anyone picks up the phone.
A complete, well-presented listing builds trust before you’ve said a word. Here’s how to make yours count.
Use your real business name
List under the name you trade as; the one on your invoices, signage and Google Business profile. Consistency across directories strengthens your visibility in search results and makes it easier for customers to verify you’re legitimate.
Upload a clean, professional logo
Your logo appears as your listing’s thumbnail across the directory. Use a high-resolution file with a transparent or solid background. Avoid screenshots, stretched images or logos with excessive white space around them. If you’re unsure, our Listing Optimisation Service can sort this for you.
Add photos worth clicking on
Listings with photos get noticed. Include images of your work, the team or shopfront; anything showing customers who you are and what to expect. Use good lighting and landscape orientation where possible. Blurry or poorly cropped images affect your credibility, so ensure they are good snaps.
Write a bio your customers will read
Skip the corporate speak. Write the way you’d talk to a customer standing in front of you. Tell them what you do, where you work, how long you’ve been at it and what makes you worth calling. A strong bio covers your key services, your service area and any relevant credentials or licences. Keep it between 100 and 200 words.
Select the right categories
Choose every category relevant to your business. Customers search by category, so the more accurately you’re listed, the more times you’ll appear in relevant searches. Whether customers want to find me a plumber or find an electrician in their area, accurate categories mean your listing shows up when it matters most.
Double-check your contact details
A listing is only as useful as the number or email attached to it. Before you submit, confirm your phone number, email address and website URL are current and correct.
Not a natural writer or pressed for time?
Our $55 Listing Optimisation Service includes a professionally written, SEO-friendly bio for approval before it goes live.